Privacy Policy
Our Commitment
We appreciate your trust in us and entrusting us with your personal information. We are committed to protecting your privacy and taking all reasonable precautions, as well as complying with all applicable laws and regulations regarding the protection of personal data in Hong Kong, which may be revised from time to time, to ensure the security and proper use of your personal information. We regularly review and update this privacy policy. Please refer to the following information on how we collect, use, transfer, and retain your personal information.
Personal Identifiable Information (PII) Collected by the Company
The Company collects voluntary personal identifiable information (PII) provided during registration or information requests explicitly made by you.
The Company may also collect your IP (Internet Protocol) address for diagnosing issues and managing this website through our servers. An IP address is a digital identifier assigned to your computer when using the internet. Your IP address may also be used for identifying you during a session and collecting demographic information.
During your use of the website, the Company may request your email address. Additionally, the Company may request partial or complete PII during the ordering process, such as name, mailing address, email address, phone number, and payment details (e.g., credit card information).
Use and Sharing of PII
All PII is retained in accordance with the "Data Protection Principles" and other applicable data protection laws and regulations in Hong Kong.
We use PII to provide you with information about our company, to offer you relevant services, and for our own promotion and marketing. Our policy is not to sell or disclose any PII to any other organizations (outside of our company), unless we are required to do so by law to prevent and detect fraud. Without your consent, we will not sell or lease your PII to anyone else for marketing purposes.
However, we may disclose your PII to our agents and contractors to assist us in using your data for the purposes set out in this privacy policy. For example, we may engage third parties for marketing or customer service assistance, or we may disclose relevant information to credit card operators to process payment-related matters. For convenient transaction services, our third-party online payment system will collect and record your initial payment data and transmit it to the bank using SSL encryption for your future transaction and transfer convenience. Please note that Latarte Bra does not store or use any of your credit card information (including credit card data) on our servers.
Our company also reserves the right to disclose PII for the following purposes:
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Disclosure in accordance with applicable laws;
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Disclosure as required by government requests (or any type of legal, governmental, or similar authority, local regulatory authority, or internet protection agency);
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Disclosure in accordance with valid legal procedures or processes;
To protect the rights or property of our company, this website, and/or other users of this website;
Submitting PII to our company shall be deemed as your consent to our company's use of your data in accordance with this privacy policy. Our company shall not be responsible for the use of such data by third parties who receive and process your data in accordance with their own practices.
Cookie (Information Recording Program)
Our company uses Cookie technology to store data on your computer through your browser. Since Cookies allow website publishers to take useful measures (such as confirming whether a computer or its user has previously visited the website), many websites use Cookies to record information. You can usually change your browser settings to prevent the use of Cookies, but if you make changes, it may result in the service (and website) not functioning properly. Information stored in Cookies is used to identify your identity. This allows our company to provide more effective services and track visitors' browsing patterns on the website.
In addition, when advertising on this website (if applicable), third-party advertisers or ad service providers may set unique Cookies on your browser for identification purposes. The use of Cookies by third-party advertisers or ad service providers is not governed by this privacy policy, but by their respective privacy policies. Please note that the use of this website is not intended for or directed at individuals under the age of 18.
Please note that our company may send you emails for the following purposes:
As part of our services. For example, our company may send you emails in the following situations:
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To notify you of your account details after registration;
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To inform you about our products and services;
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As newsletters;
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As promotional emails.
However, for marketing or promotional emails that our company may send, we will provide you with the option to unsubscribe or opt out.
Security and Retention
Our company ensures that the personally identifiable information (PII) we possess is managed in accordance with our internal security policies and relevant laws and regulations, and is secure in our systems.
While our company will take precautionary measures to protect the information transmitted between the website and/or users, it may not be able to prevent unauthorized access by third parties to such information, or the inadvertent disclosure of such information during transmission. Users acknowledge that there are risks associated with communicating with this website.
Transfer in Specific Circumstances
If Latarte Bra sells, merges, consolidates, undergoes a change in control, reorganizes, or liquidates the majority of its assets, our company reserves the right to unilaterally decide to transfer, sell, or distribute the information (including but not limited to PII and other information) obtained from or transmitted through this website to one or more relevant third parties.
Providing Your Personal Information
We may obtain information about you through various means, such as:
(a) When you make purchases at our online or physical stores;
(b) When you participate in our activities or promotions;
(c) When you apply to use our VIP program or participate in any of our promotional plans;
(d) When you register an account with us;
(e) When you participate in any surveys or marketing activities;
(f) When you log in to visit our website, use our mobile applications, or browse any of our social media pages;
(g) When you contact us in person, by phone, email, or any social media platform to make inquiries or provide information;
(h) When confirming your identity;
(i) When you subscribe to our marketing or promotional materials.
You have the option not to provide the personal information we request, but if you choose not to provide it, we may not be able to provide you with our products, services, or offers, or you may not be able to log in to our platform or use certain features.
Categories of Personal Information Collected
Categories of personal information we may collect include: your title, name, gender, phone number, email address, mailing address, billing address, shipping address, or other contact information, your birth month and date, your payment or credit card information, username and password, and any other personal information voluntarily provided by you to us.
Purpose of Collecting Personal Data
The purposes for which your personal data may be used include one or more of the following ("Purposes"):
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Communicating with you;
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Verifying your identity and any accounts you have opened with us;
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Managing any marketing, promotional offers or corporate activities in which we participate, including providing you with the benefits you are entitled to;
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Processing your product or service orders (such as retaining the contents of your shopping cart, making arrangements related to billing, payment, refunds, and delivery);
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Processing and responding to your inquiries, suggestions, or complaints;
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Conducting customer surveys or organizing activities for customers;
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Providing customer service to you;
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Conducting analysis to help us better understand customer needs and improve the quality of our services and products;
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Personalizing the content of our shopping website/mobile applications and social media/media platforms to provide you with a better customer experience;
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Designing specific promotional offers;
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Conducting advertising activities, including targeted advertising;
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Engaging in direct marketing activities with your consent;
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Complying with legal, regulatory, or compliance requirements, processing inquiries from law enforcement or regulatory agencies, or seeking legal advice; and
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Any other purposes directly related to the above circumstances.
Direct Marketing
We intend to use your personal data for direct marketing, including promoting all products and services offered by Latarte Bra. However, we will not use your personal data for direct marketing purposes without obtaining your consent (including opt-in consent) beforehand. If you wish to opt-out of receiving messages related to direct marketing, you can contact our Customer Service Director using the methods listed in the "Other Information" section below, or follow the unsubscribe link provided to indicate your choice or request to change your preferences (at no additional charge).
Data Collected Automatically
When you browse our mobile or online platforms, we may collect your data automatically, such as cookies, web beacons, and web server logs. The data collected through these methods may include IP address, device identifiers, browser characteristics, device characteristics, operating system, language preferences, web page addresses linking to our platform, information about your activities on our platform, and the date and time of your visit to our platform. The data collected automatically will be used for the purposes stated above.
Cookies are data stored by your browser on your computer or other internet-connected devices when you browse websites. Our cookies identify your browser, allowing us to recognize you when you visit again. Most browsers are set to automatically accept cookies by default. You can change your browser settings to refuse certain cookies. However, without cookies, you may not be able to use all the features and services on our website.
Our web servers may automatically record your data, and we may also use web beacons, which are tags set on our website that link web pages to specific web servers and their cookies, transmitting information collected through cookies back to the web servers.
Third-Party Websites
This privacy policy applies only to us and not to any other third parties. When you click on links and/or banner advertisements that connect you to third-party websites or websites of affiliated companies, you will be subject to their privacy policies. While we support the protection of internet privacy, we will not be responsible for any actions taken by third parties outside of our network.
Transfer of Personal Data
In order to fulfill the above purposes, including processing and storing your personal data, we may disclose or transfer your personal data to any Latarte Bra affiliated companies, third-party service providers, or business partners, whether within or outside of Hong Kong, as necessary and in accordance with the applicable laws and regulations. Additionally, if we believe that the disclosure or transfer of your personal data is required by law or regulatory requirements, or necessary to protect our interests (as permitted by law), we may also disclose or transfer such data to any other third parties. We also reserve the right to transfer our rights in relation to your personal data in the event of any merger, acquisition, or corporate restructuring. However, we will not make such transfers of data unless the transferee agrees to use your personal data in accordance with this privacy policy.
Retention of Personal Data
We will retain your personal data in accordance with relevant laws and regulations. The retention period will not be longer than necessary to fulfill the purposes for which the data was collected, and we will reasonably and promptly delete personal data that has fulfilled its purposes.
Data Protection
To protect and prevent unauthorized access to your personal data, we maintain appropriate administrative, technical, and physical security measures. Our security measures include secure servers and limiting access to personal data only to personnel who have a need to know and have received training.
Access and Correction of Your Data
You may contact our Customer Service Officer, as listed in the "Other Information" section below, to request access to and correction of your personal data. We will process your request after verifying your identity, and may charge you a reasonable administrative fee for such requests.
Amendment of Privacy Policy
We may revise this privacy policy from time to time and publish it on our website (www.latartebra.com) and mobile platforms. You may periodically review this privacy policy to ensure that you are aware of the latest version.
Other Information
If you have any questions regarding this privacy policy, please contact our Customer Service Representative through the following means:
Email: info@la-tarte.online (during business hours: Monday to Friday, 9:00 AM to 8:00 PM) (Hong Kong GMT +8)
This privacy policy is available in both Chinese and English versions. In case of any discrepancy between the Chinese and English versions, the English version shall prevail.
Privacy Policy last updated: January 2023.